Seasonal demand challenges have an effect on production planning throughout the year. I live in Pittsburgh where we have hot summers and harsh, cold winters. In May of this year, when the weather was turning warmer for summer, I became an avid runner. I needed some new gear to support this hobby, and headed to my local athletic store where the shelves were stocked with expensive clothes guaranteed to ‘keep you cool’ on the hottest summer days. Now, in December, the days are getting shorter and the weather is getting colder. I’ve had to turn back to the athletic store where I found the shelves are stocked with expensive clothes guaranteed to ‘keep me warm.’
Fashion and apparel are fiercely driven by seasonal demand, and this industry requires accurate planning to ensure the right products are on the shelves at the right time. Seasonal demand becomes really interesting after August – starting with “Back-to-School.” In October the stores are filled with Halloween decorations and costumes, and the supermarket shelves are weighed down with oversized bags of candy. In November these supermarkets turn to turkeys and cranberries, while the stores have Thanksgiving decorations, and December we see Happy Holidays, Merry Christmas, and a Happy New Year. With Arena, I’ve had the opportunity to work with some of the largest athletic apparel, food, and specialty manufacturing companies struggling to manage production planning in the face of seasonal/uneven demand.
Now that we have discussed seasonal demand issues and tools with which to deal with those demands, let’s consider the following: 90% of the demand for gift wrapping occurs in a 90-day window between September, October, and November. See how one of the world’s largest manufacturers of gift wrapping paper, responsible for 30-40% of worldwide production, used Arena to meet the challenges of seasonal demand.
Nancy Zupick, Author and Arena Consulting Manager, introduces a few techniques for adding seasonality to your model, and in the Tips & Tricks we share a video from our partner, SimWell, on a new feature in Arena 15 that allows you to model more complexity in batching.